3 Popular Niche Marketing Misconceptions

Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them.

To make money in today’s Internet Marketing environment, one must specialize in well defined niche topics.

Lets examine a few misconceptions when it comes to niche marketing.

Misconception #1: You do not have to be an expert in the Niche field you choose!

Everyone says you should only choose a Niche that you are an expert in…nonsense!

The Internet is so impersonal that you can easily appear as an expert and not know anything about that particular niche topic. The key is to appear as an expert. How? You can outsource, build niche sites with no interaction such as blogs, purchase resale rights to an ebook in a particular niche. You see, you can choose to profit from any niche you like.

Misconception #2: Choose one niche market and stick with it.

Not true! Once you establish yourself in one niche and develop a profitable system, choose another one and run with it. You can even choose a pen name if you like, it’s common practice to do so.

Niche marketing is a numbers game. Once you find a profitable niche put it on auto-pilot and choose another niche market to get into.

Misconception #3: The best way to make money in the niche game is to promote niche products as an affiliate.

Wrong again! Sure, becoming an affiliate and promoting niche products can be very profitable, but if you are doing this, you’re not maximizing your income.

You need to promote your own landing or squeeze page where you collect the e-mail address of the visitor, and then sending him or her to the niche product you are promoting. You should also send out an e-ma
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il course with informative information pertaining to that particular niche market to gain the visitors trust. Since your subscriber now trusts you, you can recommend products in that niche again and again, knowing your recommendation holds a lot of weight.

Those are three popular misconceptions when it comes to niche marketing. Follow the tips above, and you will be more likely to succeed. Remember, it is important to find a profitable niche, set it up so it is on auto-pilot, then move on to the next niche.

Not all niche markets will be a slam dunk, so don’t get discouraged.

Even if one out of ten become really profitable, sit down and smile, you’ve hit the jackpot.

By: Steve Schwartzman -

Article Directory: http://www.articledashboard.com

Steve Schwartzman is a veteran Internet Marketer and founder of the popular membership site Niche Time. He will take you by the hand and show you how to profit from at least 3 different niche topics each month, even if you know nothing about them! Niche Time

why the profit might not last long enugh when i earn positive profit?? and why the negative profit might not last long enugh when i earn negative profit??

You held a senior management position in Finance, Human Resources, Sales & Marketing, etc for the past many years. You are now a few months away from the mandatory retirement age at your company. Although your retirement income will be more than sufficient to sustain your current life style, you are not ready to say good-bye to the corporate world, so what would some of your options be and how will you go about achieving them? Here are some options/suggestions:

When income is not a concern, giving back to the community is a wonderful thing. You may consider volunteering on a board of directors in a non-profit organization that provides services to kids, adults, or seniors. There is a very big emphasis today on improving board governance and ensuring integrity – from finance to fund raising and so on, therefore and individual holding senior management roles is very attractive and important. In case you have a non-profit organization that you believe in and would like to contribute to, simply approach the Executive Director and let them know that you would like to become a volunteer either in the Finance Committee of the Board, the Executive Committee of the Board or the Board of Directors itself. You will be pleasantly surprised to find out how many sub-committees these organizations have from fund raising initiatives to governance issues, hence non profit organizations are constantly on the look out for volunteers with rich employment experience.

When income is a concern, Private as well as Public Corporations are always in need of qualified contractors that are able to “hit the ground running”. With your extensive work experience either in finance, human resources, sales & marketing and so on you are very qualified to take on a series of interim or fixed term management roles. Your services will be welcomed by a start up organization where they require to set up policies, procedures, hire new talent and so on or a turnaround situation where they require expertise with lenders, staffing, negotiations etc. Then there are always interim roles such as covering for a maternity leave; system implementations or performing a role of a vacant position while the organization carries on its search for the permanent candidate.

Your first step in all of these situations is crafting a resume that details your professional experience and achievements. In case you require assistance in crafting your resume, there are many resume services available today. It is a fee for service, and they can be located with a simple Internet search. Prior to engaging a service, ask for references. Along with your resume you will require a cover letter. Each cover letter must be tailored to the position that you have in mind. Once again, there are services today that will be able to assist you in crafting the cover letter. To identify positions, you may want to contact your immediate network of colleagues, clients, and friends and let them know that you are available and interested in contract work or interim management assignments.

A very important link in your network is employment agencies that specialize in the placement of candidates in short and long term assignments. Research the market for these organizations; understand what kind of positions they recruit for, the type of clients they service, their recruitment process, their customer service practices and so on. Share your profile with the agency; let them know what you are looking for, follow up with the recruiter from time to time so that you may be top of mind when an assignment matching your skill set comes up.

Remember that we live in a society today that recognizes the value of a long and successful career and the varied skill sets that individuals bring to many organizations. Rest assured that you are not alone in seeking post retirement employment.

Wishing you much continued success!

About The Author

Tali Nizic is the President & CEO of Controllers On Call (http://www.controllersoncall.ca), niche staffing organization specializing in the placement of middle to executive level accounting, finance and human resources professionals in contact and full time positions. She writes and publicly speaks about topics related to employment.

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