3 Ways To Find A Gap In The Niche Marketing World

There are thousands of different niche markets out there – all you have to do is look around for the GOOD ones! But, this does not mean that you can not get into just about any market that you can think of. There are good markets and bad markets, so you still have to be careful in niche marketing.

Now the question: how do you find a niche market that will work for you? Here are three ways to do it. Take a look:

1. Find a need. Look around. Do you see a specific need that is not sufficiently addressed? As an example, consider a mouse pad. The said product had been invented because someone thought of the discomfort that people feel when they use the computer for a long time – and decided to address the problem. And today, you see mouse pads in use across the planet. Can you just imagine how successful the person who thought of the mouse mat, must have be? You too can find a niche and have a successful internet business!

2. Find a group of people to cater to. Is there a specific group of people that is not being paid enough attention? Let us look at dog owners who want the best for their pet. Someone looked into this market and started producing quality dog collars. Now, this industry is HUGE! – Just imagine the profit that is flying around in the dog market. You can also do the same and find a group to cater to in any one of the thousands of niche markets out there.

3. Know your interests. There is nothing worse than working at something you have know enthusiasm with, So be sure to have an interest in your chosen market. Are you fascinated by music? If so, you might want to get into a niche marketing campaign focused on music. By doing what you love, the work will be easier for you and you will also be happy in your work.

With all the possibilities online, today, more than ever, it is easy to get into niche marketing and to have a successful internet business.

By: LINDENSEO

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Michael has been marketing online for many years and is an expert in niche marketing. Check out a video on a niche marketing system that anyone can duplicate, then access a free video explaining how YOU can do the same. Let Michael’s business partner Linden, explain how simple it really is. nicheprofitclassroominfo.com

Self Publishing Success Starts With Marketing
 by: Jean Fritz

Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves “S & M” – sales and marketing.

For an author to become a successful self-publisher, he or she must make a paradigm shift in consciousness from author to entrepreneur, and view their book in the same way that Madison Avenue gurus view the newest shampoo. An author has to be able to do a dispassionate analysis of the market the book was meant to reach. Is its greatest appeal to young people? Senior citizens? Men? Women? Members of a minority group? The definition of a market – or markets – will help to determine and focus the ensuing marketing campaign.

Next, the author must develop a marketing plan. How can I reach my market most effectively? Freelance authors are already aware of the plethora of niche publications on the market. Now, instead of contacting these publications for submission guidelines, the self-publisher needs to contact the advertising department for rate and data information. Information such as 1) per-issue circulation, 2) average response rates for classified and / or display advertisements, 3) advertising rates and specs for display advertising will allow a self-publisher to determine the cost per contact. If a book involves specialized information, the self-publisher can afford to advertise in low-circulation, niche periodicals, as the audience of those periodicals may well be the exact type of individual most likely to benefit from the book.

Books which were written to appeal to a wide, general audience will have to be marketed with a larger media blanket. Diet, self-help and money management books do better with radio or television publicity. These media have higher costs, but over the long run, the per-contact cost is smaller, due to the greater number of people reached.

The question of cost brings us to the next challenge: a marketing and advertising budget. How much are you willing to spend, and for how many years? Launching any new business venture generally requires five years to begin turning a profit, and the first two years concentrate on developing an identity and “brand awareness.” In other words, it may take an author two years for anyone to become aware of his / her existence, let alone want to purchase their book! Too many self-publishers give up on marketing after the first year, and wind up selling their book at garage sales.

Finally, marketing efforts need to begin before the book is published. If an author builds interest and excitement while their book is still in the “proofing” stage, the outcome could easily be immediate demand upon release of the book. One of my clients did this, and sold 100 copies of his book before he received his first shipment.

Along with publications written to help authors improve their writing skills, the self-publisher should reference books or audiotapes relevant to promoting and marketing small or home-based businesses, such as Jay Conrad Levinson’s Guerilla Marketing. Promoting your work doesn’t have to be torture or outrageously expensive. Well-planned, consistently executed promotion will get your book on bookshelves, as long as you are willing to invest patience and persistence in your marketing efforts.

About The Author

Jean Fritz is the owner and chief editor for JMT Publications (http://jmtpubs.tripod.com), a company which specializes in helping self-publishing authors get into print.

This article is not copyrighted

jeantype@excite.com

The most profitable product for me to sale was and is in the telecommunications industry. The companies give us a percentage every month off of people's billings. There's an incredible amount of income to be made and a very profitable business to have.
If you'd like more information on this industry, feel free to email me at kaiden4@aol.com
I created a blog on business where other products and services have been more profitable for other people. Your more then welcome to look at things that are more profitable for others to sale. Maybe you'll find something there. It all basically depends on where your interests lies, and what you like will depend on which one would be more profitable one for you. Look through each one and find out what you would be best at selling.

Good Luck to you!

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